The problem
No-show reminders only cover appointments that are already booked. The real leak is upstream — patients who were never rebooked at all, quietly drifting until they're gone. Front desks already run recall, birthdays, and reviews by hand when they can; that's the first thing to get skipped when the schedule gets busy.
15–25%
Average annual patient attrition across independent dental practices, per industry benchmarking
60–70%
Industry-average recall rate — practices below 75% are considered to have a recall problem needing attention
≈½
Return rate of patients who leave without a pre-scheduled next visit, versus those who have one booked
Six systems, one setup
Every system is triggered by a clock or a calendar date, not a staff member remembering to act — so the entire retention operation keeps running with zero ongoing input once it's configured.
After checkout, patients spin a digital prize wheel instead of filling out an intake form. The first spin captures name, email, phone, and date of birth as a byproduct of a game they chose to play.
Learn moreWatches every patient's time-since-last-visit on its own clock. Sends a personalized, non-clinical gift offer at day 180, escalates at day 365, with a 7-day claim window on every offer.
Learn moreBirthdays, Christmas, Thanksgiving, and New Year become real touchpoints — messages sent on days with nothing clinical or financial behind them, which is what keeps a relationship from reading as transactional.
Learn moreEvery completed appointment — not just overdue ones — triggers a five-touch, 75-day follow-up arc: a warm thank-you, an interesting fact, a soft review ask, and a pre-recall warm-up.
Learn moreA unique, curiosity-driven newsletter generated every month in the practice's own voice. No two practices on the platform get the same topic in the same month.
Learn moreA 24/7 chatbot trained on each practice's own documents, built to answer practical questions — never clinical ones. Anything resembling a symptom or diagnosis routes straight to "please call us," every time.
Learn moreHow it works
Enter your practice name and details, and configure your spin wheel segments. Typically under 20 minutes — the wheel is live at checkout the same day.
Scan a QR code or tap a checkout tablet. The first spin captures name, email, and phone as a byproduct of the game — no form to fill out.
Recall triggers fire at 180 and 365 days. Birthday and holiday gifts go out on the calendar. Nurture sequences follow every visit. The newsletter goes out monthly.
Every offer carries a real, honest 7-day claim window. When a patient calls, front desk looks their name up in the dashboard and confirms the gift. That's the only manual step.
Role-based access, encrypted data, and per-practice data isolation are baseline requirements, not add-ons — and the AI assistant is hard-restricted from ever answering a clinical question. Anything resembling a symptom or diagnosis is routed straight to "please call the practice," by design, not by prompt suggestion.
Read our full security & compliance breakdownMost patient-communication platforms assume clean contact data already exists and sell the messaging layer on top of it. Roottine starts one layer earlier — at the moment data is captured.
The owner-dentist
Running one to three chairs, clinical hours dominate the day, and marketing is whatever gets pushed to a Friday afternoon. The appeal isn't just revenue — it's the practice feeling effortless to run, not just profitable.
The office manager
Interruption-driven days leave little room for proactive recall calling. Held informally accountable for a full schedule, with no realistic capacity to run outreach manually on top of check-in, checkout, and insurance.
Pricing
Starter covers all six core systems. Pro adds the AI newsletter and AI practice assistant. 14-day free trial on either plan, no card required.
See full pricingNo integration is required. Patients enter the system through the spin wheel at checkout, or you upload a CSV of existing patients with name, email, phone, and last visit date. That's the only data Roottine needs to run.
Your practice does, and you configure exactly what's on it — a free whitening, a travel kit, loyalty points, a discount. Roottine provides the mechanic and the automation; you set the rewards.
Roottine is built with role-based access, encryption, and per-practice data isolation as baseline requirements, not add-ons, and offers a Business Associate Agreement to practices that need one. The AI assistant is hard-restricted from answering clinical questions — anything resembling a symptom or diagnosis is always routed to "please call the practice." See our Security page for the full breakdown.
Practice profile, spin wheel configuration, and patient import typically take under 20 minutes. The spin wheel can be live at checkout the same day.
Yes. It's a Progressive Web App — after their first spin, patients can add it to their home screen, where it opens like a native app, sends push notifications, and works with an offline-tolerant shell. No App Store install required.
14-day free trial. No card required. Spin wheel live in under 20 minutes.
Start your free trialNo contracts. No setup fees. Cancel anytime.